St Croix News Letter

Welcome to the news center for St. Croix Rods. Here you can find news, stories, upcoming events and product information released throughout the year. If you would like to receive the quarterly St. Croix newsletter, sign up here.

  • Cyber Monday Week Deal!

    Cyber Monday Week Deal! Cyber Monday Week Deal!

    St. Croix Reign Rod with Daiwa reel! Includes FREE SHIPPING! Limited Time Offer! Offer good from 7AM CDT 11-26-18 through 5PM 11-30-18. Spinning combo special pricing of $89.99! Casting combo pricing of $109.99! While supplies last!
    St. Croix Reign Rod with Daiwa reel! Includes FREE SHIPPING! Limited Time Offer! Offer good from 7AM CDT 11-26-18 through 5PM 11-30-18. Spinning combo special pricing of $89.99! Casting combo pricing of $109.99! While supplies last!
  • Mojo Trout Fly Wins Best New Fly Rod ICAST 2018

    Mojo Trout Fly Wins Best New Fly Rod ICAST 2018 Mojo Trout Fly Wins Best New Fly Rod ICAST 2018

  • ICAST 2018 Best of Show: Mojo Yak

    ICAST 2018 Best of Show: Mojo Yak ICAST 2018 Best of Show: Mojo Yak

    Starting at just $150, the new Mojo Yak is available in six spinning and two casting models, ranging from 7’ to 7’6” in medium-light, medium and medium-heavy powers. The fast action rods deliver casting distance without sacrificing accuracy and proffer generous backbone to hoist fish up from water level and the sensitivity to understand exactly where your lure lies beneath.

    Starting at just $150, the new Mojo Yak is available in six spinning and two casting models, ranging from 7’ to 7’6” in medium-light, medium and medium-heavy powers. The fast action rods deliver casting distance without sacrificing accuracy and proffer generous backbone to hoist fish up from water level and the sensitivity to understand exactly where your lure lies beneath.

  • St. Croix Rod Company Honored by Industry

    St. Croix Rod Company Honored by Industry St. Croix Rod Company Honored by Industry

    “On behalf of the entire Schluter family, thanks to each of you for your persistent pursuit of perfection in the development, production, marketing, sales, and service of our products. Tonight, we will be celebrate the recognition our company was given today. Tomorrow, we will return our attention to the business of providing exception products and services to our customers. And forever, we will be grateful to the retailers and outdoor writers who bestowed this honor upon St. Croix,”Paul Schluter, Delivered at dinner celebration.
    “On behalf of the entire Schluter family, thanks to each of you for your persistent pursuit of perfection in the development, production, marketing, sales, and service of our products. Tonight, we will be celebrate the recognition our company was given today. Tomorrow, we will return our attention to the business of providing exception products and services to our customers. And forever, we will be grateful to the retailers and outdoor writers who bestowed this honor upon St. Croix,”Paul Schluter, Delivered at dinner celebration.
  • ICAST 2018 Best of Show: Legend Glass Spinning

    ICAST 2018 Best of Show: Legend Glass Spinning ICAST 2018 Best of Show: Legend Glass Spinning

    Award-winning Legend Glass rods have completely redefined performance in the crankbait category. New for 2019, the 7’2” medium-power, moderate action spinning model (LGS72MM) is the perfect rod for smaller crankbaits and lighter line, designed to handle small-to-medium crankbaits including square bills and similarly sized bladed jigs.

     

    Award-winning Legend Glass rods have completely redefined performance in the crankbait category. New for 2019, the 7’2” medium-power, moderate action spinning model (LGS72MM) is the perfect rod for smaller crankbaits and lighter line, designed to handle small-to-medium crankbaits including square bills and similarly sized bladed jigs.

     

  • St. Croix Expands Apparel Program for Anglers

    St. Croix Expands Apparel Program for Anglers St. Croix Expands Apparel Program for Anglers

    Nearly 50 pieces of new St. Croix Rod apparel and growing for anglers

    One look at the new apparel catalog and it’s evident St. Croix and its partnership directly with anglers and experts in the high-performance apparel field have done this. Strongly branded shirts, sweatshirts, hats and more in the MOJO BASS/BASS X series; casual and cool retro-styled offerings; saltwater-specific wear; apparel suited for fly fishing; professional performance gear; and much, much more round out the bill. 

    Nearly 50 pieces of new St. Croix Rod apparel and growing for anglers

    One look at the new apparel catalog and it’s evident St. Croix and its partnership directly with anglers and experts in the high-performance apparel field have done this. Strongly branded shirts, sweatshirts, hats and more in the MOJO BASS/BASS X series; casual and cool retro-styled offerings; saltwater-specific wear; apparel suited for fly fishing; professional performance gear; and much, much more round out the bill. 

  • All Yak, All Day

    All Yak, All Day All Yak, All Day

    New Mojo Yak gives kayak anglers a high-powered, custom tool with legendary St. Croix quality.
    New Mojo Yak gives kayak anglers a high-powered, custom tool with legendary St. Croix quality.
  • Save the date! Join us at the 2018 Customer Appreciation Day

    Save the date! Join us at the 2018 Customer Appreciation Day Save the date! Join us at the 2018 Customer Appreciation Day

    We invite you to be our guests at our annual St. Croix Rod Customer Appreciation Day on June 16th, 2018 from 7:00 a.m. - 5:00 p.m. at the St. Croix Rod factory. This is our way to say thank you to our customers and show how much we truly appreciate you.
    We invite you to be our guests at our annual St. Croix Rod Customer Appreciation Day on June 16th, 2018 from 7:00 a.m. - 5:00 p.m. at the St. Croix Rod factory. This is our way to say thank you to our customers and show how much we truly appreciate you.
  • Five new bass rods available NOW

    Five new bass rods available NOW Five new bass rods available NOW

    St. Croix Rod created chaos at the 2018 Bassmaster Classic Expo with the release of five bass-centric rods built for anglers of all skill levels and means. From a groundbreaking new spinning rod, to two finely tuned tournament masterworks, and a pair of new ways to get your mojo workin', these are the five new rods St. Croix unveiled in Greenville., SC. 

    St. Croix Rod created chaos at the 2018 Bassmaster Classic Expo with the release of five bass-centric rods built for anglers of all skill levels and means. From a groundbreaking new spinning rod, to two finely tuned tournament masterworks, and a pair of new ways to get your mojo workin', these are the five new rods St. Croix unveiled in Greenville., SC. 

  • Spring Panfish Tips

    Spring Panfish Tips Spring Panfish Tips

    Long before they push into the shallows to feast and spawn, early spring panfish linger along nearshore breaklines and associate with nearby cover, including deep weedlines and submerged wood. These fish can be targeted effectively with artificial baits, particularly compact soft plastics rigged on light jigs.

    Long before they push into the shallows to feast and spawn, early spring panfish linger along nearshore breaklines and associate with nearby cover, including deep weedlines and submerged wood. These fish can be targeted effectively with artificial baits, particularly compact soft plastics rigged on light jigs.

  • Stay on Target for Trout

    Stay on Target for Trout Stay on Target for Trout

    Trout arent bluegills. Trout arent crappies. Trout arent bass. Trout are a creature onto themselves, living, and thriving, in trifling mountain streams and tiny, slow-flowing brush-infested creeks; inhospitable homes to most gamefish species.
    Trout arent bluegills. Trout arent crappies. Trout arent bass. Trout are a creature onto themselves, living, and thriving, in trifling mountain streams and tiny, slow-flowing brush-infested creeks; inhospitable homes to most gamefish species.
  • Panfish Series PFS64LF: 6-foot 4-inch Lite-power, Fast-action Panfish Spinning Rod

    Panfish Series PFS64LF: 6-foot 4-inch Lite-power, Fast-action Panfish Spinning Rod Panfish Series PFS64LF: 6-foot 4-inch Lite-power, Fast-action Panfish Spinning Rod

    The new Panfish Series model is perfect for pitching Thumper heads and jig spinners, and it provides the length to give the lure action without ripping a crappies lips out when you set the hook. Its not too long, and its fast. That makes it perfect for vertical jigging as well. Theres just so many uses for this rod its very versatileIts a dream rod, says Midwest fishing pro, Brian Brosdahl.
    The new Panfish Series model is perfect for pitching Thumper heads and jig spinners, and it provides the length to give the lure action without ripping a crappies lips out when you set the hook. Its not too long, and its fast. That makes it perfect for vertical jigging as well. Theres just so many uses for this rod its very versatileIts a dream rod, says Midwest fishing pro, Brian Brosdahl.
  • Musky Rod Relieves Anglers’ Angst

    Musky Rod Relieves Anglers’ Angst Musky Rod Relieves Anglers’ Angst

    The hunt for mega muskellunge has a way of beating up an anglers body. That goes double for power fishermen; those who habitually heave larger, heavier baits with long, powerful rods. Larger baits mimic prey species like ciscoes, suckers, even baby burbot, thumping their fins and tails, vibrating mightily as they move through the water.
    The hunt for mega muskellunge has a way of beating up an anglers body. That goes double for power fishermen; those who habitually heave larger, heavier baits with long, powerful rods. Larger baits mimic prey species like ciscoes, suckers, even baby burbot, thumping their fins and tails, vibrating mightily as they move through the water.
  • Tools for Work and Play

    Tools for Work and Play Tools for Work and Play

    St. Croix wows recreational and professional anglers with technologically advanced and handcrafted Legend Tournament Inshore

    St. Croix wows recreational and professional anglers with technologically advanced and handcrafted Legend Tournament Inshore

  • Give your Musky trolling some much-needed Mojo

    Give your Musky trolling some much-needed Mojo Give your Musky trolling some much-needed Mojo

    Cover water. Put baits in front of more fish. Trigger giants. These are the reasons we troll for muskies Big baits, high speeds, short lines and the toughest of freshwater toothy critters place oversized demands on tackle, from leaders and line to reels and rods.
    Cover water. Put baits in front of more fish. Trigger giants. These are the reasons we troll for muskies Big baits, high speeds, short lines and the toughest of freshwater toothy critters place oversized demands on tackle, from leaders and line to reels and rods.
  • The Crankmaster General

    The Crankmaster General The Crankmaster General

    He knew it on the first cast; no slick salesmanship required. This rod was clearly different than any glass hed ever known. It palmed better. The balance was there. But it was the sensitivity that made this fiberglass casting rod so remarkable.
    He knew it on the first cast; no slick salesmanship required. This rod was clearly different than any glass hed ever known. It palmed better. The balance was there. But it was the sensitivity that made this fiberglass casting rod so remarkable.
  • Legendary Performance Perpetuates

    Legendary Performance Perpetuates Legendary Performance Perpetuates

    Inshore anglers don’t have much time to contemplate. A slow and steady push-pole through a saltgrass marsh can turn into a scramble to make a seamless cast before your quarry forever spooks. To engender the perfect cast, the…
    Inshore anglers don’t have much time to contemplate. A slow and steady push-pole through a saltgrass marsh can turn into a scramble to make a seamless cast before your quarry forever spooks. To engender the perfect cast, the…
  • Passing It On

    Passing It On Passing It On

    The term back in the day is spoken by older generations to describe how things used to be. Depending on the age-gap, the saying may seem like hyperbole, but when it comes to fishing rods, back in the day really…
    The term back in the day is spoken by older generations to describe how things used to be. Depending on the age-gap, the saying may seem like hyperbole, but when it comes to fishing rods, back in the day really…
  • Appreciating the Appreciators

    Appreciating the Appreciators Appreciating the Appreciators

    The day you take your St. Croix Rod home, you’ve become a part of an elite group of anglers — you’re a St. Croix Rod family member. Each year, St. Croix puts on one heck of a party to celebrate the…
    The day you take your St. Croix Rod home, you’ve become a part of an elite group of anglers — you’re a St. Croix Rod family member. Each year, St. Croix puts on one heck of a party to celebrate the…
  • Big Risk in a Small Town

    Big Risk in a Small Town Big Risk in a Small Town

    One of the many programs of the Freshwater Fishing Hall of Fame, based in Hayward, Wisc., is recognizing individuals, organizations and institutions who have made significant and lasting contributions to the sport and heritage of freshwater fishing. That criteria certainly applies to St. Croix...
    One of the many programs of the Freshwater Fishing Hall of Fame, based in Hayward, Wisc., is recognizing individuals, organizations and institutions who have made significant and lasting contributions to the sport and heritage of freshwater fishing. That criteria certainly applies to St. Croix...
  • There's an Icon in Eyecon

    There's an Icon in Eyecon There's an Icon in Eyecon

    For states with closed walleye seasons, the gap between when the ice is too treacherous to traipse and legal fishing begins anew can be a painful one. During that bleak span, however, walleye fishing strategies are built, trips booked, reels spooled and tackleboxes replenished...
    For states with closed walleye seasons, the gap between when the ice is too treacherous to traipse and legal fishing begins anew can be a painful one. During that bleak span, however, walleye fishing strategies are built, trips booked, reels spooled and tackleboxes replenished...
  • Partnering with the

    Partnering with the "Proving Grounds" Partnering with the "Proving Grounds"

    Proving grounds. It’s where companies go to push the envelope in product development, punishing and testing gear to the nth-degree. Say, for example, you wanted to produce the most cold-tolerant car battery on earth. You’d be…
    Proving grounds. It’s where companies go to push the envelope in product development, punishing and testing gear to the nth-degree. Say, for example, you wanted to produce the most cold-tolerant car battery on earth. You’d be…
  • Crank Without Limits

    Crank Without Limits Crank Without Limits

    A groundswell of support from tournament anglers in 2016 prompted B.A.S.S. to modify a long-standing rule that previously limited rod length to 8-feet. Competitive black bass anglers pulling oversized swimbaits or uber-deep diving crankbaits, as well as smallmouth…
    A groundswell of support from tournament anglers in 2016 prompted B.A.S.S. to modify a long-standing rule that previously limited rod length to 8-feet. Competitive black bass anglers pulling oversized swimbaits or uber-deep diving crankbaits, as well as smallmouth…
  • Go Deep Up Shallow

    Go Deep Up Shallow Go Deep Up Shallow

    Inshore opportunities abound throughout the Southeast, where anglers target a variety of species every month of the year. Possibly no location receives more attention than Florida’s fabled Mosquito Lagoon and the surrounding waters of the Indian River, where…
    Inshore opportunities abound throughout the Southeast, where anglers target a variety of species every month of the year. Possibly no location receives more attention than Florida’s fabled Mosquito Lagoon and the surrounding waters of the Indian River, where…
  • A Student of the Lake

    A Student of the Lake A Student of the Lake

    A great football coach once said, “The more you know the better you play.” Makes perfect sense... Picture a quarterback pouring over film, banking to memory the formations and tendencies of a formidable defensive secondary. Heck, the field…
    A great football coach once said, “The more you know the better you play.” Makes perfect sense... Picture a quarterback pouring over film, banking to memory the formations and tendencies of a formidable defensive secondary. Heck, the field…
  • Trollers Rediscover Their Sensitive Side

    Trollers Rediscover Their Sensitive Side Trollers Rediscover Their Sensitive Side

    Unpredictable? Oh yeah. Fickle? Goes without saying. Heck, why don’t we just simply call ‘em plain ol’ picky and be done with it. And if you target what is arguably North America’s choosiest (and…
    Unpredictable? Oh yeah. Fickle? Goes without saying. Heck, why don’t we just simply call ‘em plain ol’ picky and be done with it. And if you target what is arguably North America’s choosiest (and…
  • Of Muskies, Misconceptions, and Spinning Tackle

    Of Muskies, Misconceptions, and Spinning Tackle Of Muskies, Misconceptions, and Spinning Tackle

    This isn’t about the poor sap caught on camera with his spinning rod upside down. What matters is that the dude’s heart’s in the right place. He’s fishing. Not golfing, bowling or…
    This isn’t about the poor sap caught on camera with his spinning rod upside down. What matters is that the dude’s heart’s in the right place. He’s fishing. Not golfing, bowling or…
  • Casting for School Pride

    Casting for School Pride Casting for School Pride

    Yes, football is still king of High School sports, at least in the South. However, many students who play under the Friday night lights are standing on the deck of a bass boat early the next morning, their school colors splattered across a bass fishing…
    Yes, football is still king of High School sports, at least in the South. However, many students who play under the Friday night lights are standing on the deck of a bass boat early the next morning, their school colors splattered across a bass fishing…
  • New Must-Have Walleye Weaponry

    New Must-Have Walleye Weaponry New Must-Have Walleye Weaponry

    In the martial arts of walleye fishing, it’s hard to beat jigging, rigging, and cranking for putting the beat-down on marble-eyed opponents. And probably no factor is more important to either technique than choosing the right rods for the…
    In the martial arts of walleye fishing, it’s hard to beat jigging, rigging, and cranking for putting the beat-down on marble-eyed opponents. And probably no factor is more important to either technique than choosing the right rods for the…
  • Born in the USA...like the rods

    Born in the USA...like the rods Born in the USA...like the rods

    He’s been designated a franchise player and bestowed a new title – so unrecruitable to the competition. St. Croix Rod road-warrior Dan Johnston’s rank has been raised to National Accounts Manager, and the position fits him like…
    He’s been designated a franchise player and bestowed a new title – so unrecruitable to the competition. St. Croix Rod road-warrior Dan Johnston’s rank has been raised to National Accounts Manager, and the position fits him like…
  • Steve Lessard Wins Kayak Championship for USA

    Steve Lessard Wins Kayak Championship for USA Steve Lessard Wins Kayak Championship for USA

    The most international title in fishing is headed home to America, after Steve Lessard took home his second World Championship this weekend in his home state of Louisiana. Anglers from five continents competed in a fierce field of 49 for…
    The most international title in fishing is headed home to America, after Steve Lessard took home his second World Championship this weekend in his home state of Louisiana. Anglers from five continents competed in a fierce field of 49 for…
  • Hot Tips for Ice Fishing

    Hot Tips for Ice Fishing Hot Tips for Ice Fishing

    Hardwater Bass Ice fishing for largemouth bass is sort of an economized version of its open-water counterpart. Virtually microscopic plastic worms, micro hair jigs and spoons, and even scaled-down “ice crankbaits”—each worked with utmost finesse— mesmerize wintertime bass. You can…
    Hardwater Bass Ice fishing for largemouth bass is sort of an economized version of its open-water counterpart. Virtually microscopic plastic worms, micro hair jigs and spoons, and even scaled-down “ice crankbaits”—each worked with utmost finesse— mesmerize wintertime bass. You can…
  • Getting Schooled by Books and BASS

    Getting Schooled by Books and BASS Getting Schooled by Books and BASS

    Test time… Are you smarter than a college student? Start by answering the following question: Q: What were your goals after high school? A: Starting collage B: Entering a trade that could become a lifelong career C: Just wanted…
    Test time… Are you smarter than a college student? Start by answering the following question: Q: What were your goals after high school? A: Starting collage B: Entering a trade that could become a lifelong career C: Just wanted…
  • The Summa Cum Laude of School Supporters

    The Summa Cum Laude of School Supporters The Summa Cum Laude of School Supporters

    So where do you find all the smart kids these days? In school, of course. Just like when Tom Sawyer and Huck Finn…okay, bad example, although fishing might somewhat justify playing hooky… How about the smarter kids,…
    So where do you find all the smart kids these days? In school, of course. Just like when Tom Sawyer and Huck Finn…okay, bad example, although fishing might somewhat justify playing hooky… How about the smarter kids,…
  • Shallow Thoughts and Right Rod Take Top Honors for High-Schoolers

    Shallow Thoughts and Right Rod Take Top Honors for High-Schoolers Shallow Thoughts and Right Rod Take Top Honors for High-Schoolers

    “Ryan and Turner are jerkbait junkies back home in Colorado,” says Chad LaChance, the winning duo’s coach during the three-day derby August 4 through 6, as well a St. Croix pro and host of “Fishful Thinker”. “We decided…
    “Ryan and Turner are jerkbait junkies back home in Colorado,” says Chad LaChance, the winning duo’s coach during the three-day derby August 4 through 6, as well a St. Croix pro and host of “Fishful Thinker”. “We decided…
  • Guide-tested techniques for fall walleye fishing

    Guide-tested techniques for fall walleye fishing Guide-tested techniques for fall walleye fishing

    The signs of change are occurring. Once uniformly-green lily pad fields are now sprinkled with yellows and browns. Along the shorelines, tamaracks have entered their golden phase, and maples are tinged with crimson. Beneath the surface, walleyes that have been scarce during the second half…
    The signs of change are occurring. Once uniformly-green lily pad fields are now sprinkled with yellows and browns. Along the shorelines, tamaracks have entered their golden phase, and maples are tinged with crimson. Beneath the surface, walleyes that have been scarce during the second half…
  • Earning the 'X'

    Earning the 'X' Earning the 'X'

    ‘X’ marks the spot. It’s the Sharpie scribble on Grandpa’s composting lake map on the fridge, where lunker largemouth hunker as promised. It’s the four billionth Navionics waypoint; that microscopic seam between…
    ‘X’ marks the spot. It’s the Sharpie scribble on Grandpa’s composting lake map on the fridge, where lunker largemouth hunker as promised. It’s the four billionth Navionics waypoint; that microscopic seam between…
  • Mojo...Defrosted

    Mojo...Defrosted Mojo...Defrosted

    Park Falls, WI (August 8, 2016) – St. Croix has been bringing the Mojo for over a decade. It started with the wildly successful introduction of Mojo Bass. The mojo spread to Muskies; next catfish caught the mojo and now, for Ice fishing 2016-17, the mojo pandemic…
    Park Falls, WI (August 8, 2016) – St. Croix has been bringing the Mojo for over a decade. It started with the wildly successful introduction of Mojo Bass. The mojo spread to Muskies; next catfish caught the mojo and now, for Ice fishing 2016-17, the mojo pandemic…
  • Another champion from St. Croix Rod

    Another champion from St. Croix Rod Another champion from St. Croix Rod

    Each year, in the sweltering core of summer, fishing industry insiders gather at ICAST – an international trade show and exposition that highlights the products and the people that help anglers find and catch more fish. An integral component of…
    Each year, in the sweltering core of summer, fishing industry insiders gather at ICAST – an international trade show and exposition that highlights the products and the people that help anglers find and catch more fish. An integral component of…
  • Retro is Revolutionary for St. Croix Rods

    Retro is Revolutionary for St. Croix Rods Retro is Revolutionary for St. Croix Rods

    St. Croix Rod has accomplished the unthinkable. At a time when high-modulus carbon fiber rules the rod arena, America’s beloved rod builder has pulled off an inspiring “back to the future” performance. Suddenly, fiberglass is…
    St. Croix Rod has accomplished the unthinkable. At a time when high-modulus carbon fiber rules the rod arena, America’s beloved rod builder has pulled off an inspiring “back to the future” performance. Suddenly, fiberglass is…
  • Got the Butterflies? Get the Net.

    Got the Butterflies? Get the Net. Got the Butterflies? Get the Net.

    The fiercest fish come from the fathoms. There might be nastier fighters in a Jules Verne league – three miles a measure – but for the sake of realistic man vs. fish tussles with the Seven Seas, let’s…
    The fiercest fish come from the fathoms. There might be nastier fighters in a Jules Verne league – three miles a measure – but for the sake of realistic man vs. fish tussles with the Seven Seas, let’s…
  • High-Class Glass Reimagined

    High-Class Glass Reimagined High-Class Glass Reimagined

    A savvy group of anglers prefer the unique qualities of glass to graphite in situations where a more forgiving rod is required. Especially when big predators like smallmouth and largemouth bass slash at crankbaits or other lures fished with a…
    A savvy group of anglers prefer the unique qualities of glass to graphite in situations where a more forgiving rod is required. Especially when big predators like smallmouth and largemouth bass slash at crankbaits or other lures fished with a…
  • Casts Like a Cannon, Bullseyes Flies

    Casts Like a Cannon, Bullseyes Flies Casts Like a Cannon, Bullseyes Flies

    There’s been a battle raging within the walls of fly rod manufacturing plants since the first fur-and-feather flinger was ever created. Nothing to do with friction between the engineers who design them, mind you, but more a war…
    There’s been a battle raging within the walls of fly rod manufacturing plants since the first fur-and-feather flinger was ever created. Nothing to do with friction between the engineers who design them, mind you, but more a war…
  • Behind the Carbon Curtain

    Behind the Carbon Curtain Behind the Carbon Curtain

    Joey Fransway wanted to celebrate his son Josh’s graduation from high school in a memorable way. At the time, who knew the Cincinnati, Ohio pairing would find themselves making memories in Park Falls, Wisconsin, as the first customers…
    Joey Fransway wanted to celebrate his son Josh’s graduation from high school in a memorable way. At the time, who knew the Cincinnati, Ohio pairing would find themselves making memories in Park Falls, Wisconsin, as the first customers…
  • Best Logo-Wear on Earth?

    Best Logo-Wear on Earth? Best Logo-Wear on Earth?

    Not much worse than cheesy logo-wear. Think about your last giveaway ball cap, the foam one with the badly screened emblem and zero fit. Um, guessing you’re not wearing it. And good luck passing it along in the …
    Not much worse than cheesy logo-wear. Think about your last giveaway ball cap, the foam one with the badly screened emblem and zero fit. Um, guessing you’re not wearing it. And good luck passing it along in the …
  • Simple Pleasure Captures Record Fish

    Simple Pleasure Captures Record Fish Simple Pleasure Captures Record Fish

    Sit back, relax and pop the top of a cold one while you read this. Go ahead, we’ll wait... Ready? Now can you identify with the laidback method it sometimes takes to catch a state-record fish... And that…
    Sit back, relax and pop the top of a cold one while you read this. Go ahead, we’ll wait... Ready? Now can you identify with the laidback method it sometimes takes to catch a state-record fish... And that…
  • Gumption, Desire and Trusted Rod

    Gumption, Desire and Trusted Rod Gumption, Desire and Trusted Rod

    Ever hear the story about the guy who set out to catch a state-record fish and, well, actually did? Don’t feel alone if you haven’t. After all, the chances are a million-to- one of it ever…
    Ever hear the story about the guy who set out to catch a state-record fish and, well, actually did? Don’t feel alone if you haven’t. After all, the chances are a million-to- one of it ever…
  • Rise of Legend Elite Musky Rekindles Ancient Battle

    Rise of Legend Elite Musky Rekindles Ancient Battle Rise of Legend Elite Musky Rekindles Ancient Battle

    An old wound has been reopened. The subject sat latent for years, even double-decades…but has resurfaced like a forgotten pandemic from the earth’s crust. And in this time of steeped political gamesmanship, where no candidate can…
    An old wound has been reopened. The subject sat latent for years, even double-decades…but has resurfaced like a forgotten pandemic from the earth’s crust. And in this time of steeped political gamesmanship, where no candidate can…
  • Sporting Serious Mojo

    Sporting Serious Mojo Sporting Serious Mojo

    There isn’t a singular trait that propels a tournament angler to victory. Knowledge of the lake? Yep. Adaptability? Sure thing. Mastery of multiple techniques? No brainer. Luck? It plays a role, too… Yet there is this one…
    There isn’t a singular trait that propels a tournament angler to victory. Knowledge of the lake? Yep. Adaptability? Sure thing. Mastery of multiple techniques? No brainer. Luck? It plays a role, too… Yet there is this one…
  • It Takes One to Know One

    It Takes One to Know One It Takes One to Know One

    Close your eyes and visualize the elements of a masterpiece painting. Consider American artist Winslow Homer’s epic nautical work The Herring Net. Your minds-eye can see the stalwart fisherman braving the surf, fearlessly endeavoring to heave in their…
    Close your eyes and visualize the elements of a masterpiece painting. Consider American artist Winslow Homer’s epic nautical work The Herring Net. Your minds-eye can see the stalwart fisherman braving the surf, fearlessly endeavoring to heave in their…
  • Destiny Plays a Role in New Union

    Destiny Plays a Role in New Union Destiny Plays a Role in New Union

    Believe in destiny? You might say it was destiny that led basketball immortal LeBron James back to his home state of Cleveland and the Cavaliers. Leveraging another sports analogy, perhaps it was destiny (or a curse) that put Brett Favre…
    Believe in destiny? You might say it was destiny that led basketball immortal LeBron James back to his home state of Cleveland and the Cavaliers. Leveraging another sports analogy, perhaps it was destiny (or a curse) that put Brett Favre…
  • Midwestern Rod-Builder Tames the Seven Seas

    Midwestern Rod-Builder Tames the Seven Seas Midwestern Rod-Builder Tames the Seven Seas

    What do a little town nestled in the big woods of Wisconsin and the salty seas have in common? Waves. St. Croix Rod – a storied, Wisconsin-based, family-run business – is making waves in the saltwater rod category. Wisconsin? Saltwater? …
    What do a little town nestled in the big woods of Wisconsin and the salty seas have in common? Waves. St. Croix Rod – a storied, Wisconsin-based, family-run business – is making waves in the saltwater rod category. Wisconsin? Saltwater? …
  • One-Upping Themselves

    One-Upping Themselves One-Upping Themselves

    We all know “that guy”. You know, Mr. One-Up… You land a 5-pound smallie? He just catches a 5-1/2-pounder. You take 4th in a club tournament (bass…or chess). He slides in with a 3rd…
    We all know “that guy”. You know, Mr. One-Up… You land a 5-pound smallie? He just catches a 5-1/2-pounder. You take 4th in a club tournament (bass…or chess). He slides in with a 3rd…
  • A 'Gold Fish' Worthy of a Truly Golden Rod

    A 'Gold Fish' Worthy of a Truly Golden Rod A 'Gold Fish' Worthy of a Truly Golden Rod

    While the American-bred largemouth bass holds court over millions of U.S. anglers, another magnanimous sportfish oversees a much mightier kingdom. Ordained the world’s most popular freshwater sportfish, only the carp brings together anglers from numerous nations, each…
    While the American-bred largemouth bass holds court over millions of U.S. anglers, another magnanimous sportfish oversees a much mightier kingdom. Ordained the world’s most popular freshwater sportfish, only the carp brings together anglers from numerous nations, each…
  • Fish Quietly and Carry a Short Stick

    Fish Quietly and Carry a Short Stick Fish Quietly and Carry a Short Stick

    You’re hunkered over a 4-inch hole, one hand shielding the glare of the sun, the other clutching your new 18-inch St. Croix Avid Glass. Your eyes panning, gazing deep into the vegetation, searching for signs of life. The…
    You’re hunkered over a 4-inch hole, one hand shielding the glare of the sun, the other clutching your new 18-inch St. Croix Avid Glass. Your eyes panning, gazing deep into the vegetation, searching for signs of life. The…
  • Lobs Large Bugs – Feeds Bass in their Faces

    Lobs Large Bugs – Feeds Bass in their Faces Lobs Large Bugs – Feeds Bass in their Faces

    Bass catching is a pastime of continuously making precision casts. If you’re unable to place your offering where “X” marks the spot every time, all you’re doing is bass fishing. Bass catching with a…
    Bass catching is a pastime of continuously making precision casts. If you’re unable to place your offering where “X” marks the spot every time, all you’re doing is bass fishing. Bass catching with a…
  • St. Croix Hits the Jackpot

    St. Croix Hits the Jackpot St. Croix Hits the Jackpot

    If the engineers at St. Croix Rod were professional card sharks, they’d be odds on favorites to win the World Series of Poker. Lady Luck needn’t apply when these guys get together to craft a series…
    If the engineers at St. Croix Rod were professional card sharks, they’d be odds on favorites to win the World Series of Poker. Lady Luck needn’t apply when these guys get together to craft a series…
  • 57 New Legend Elites: A Benchmark Rod Series Made Even Better

    57 New Legend Elites: A Benchmark Rod Series Made Even Better 57 New Legend Elites: A Benchmark Rod Series Made Even Better

    In 1957, automotive engineer Ed Cole created Chevrolet’s now classic car design. Also in ‘57, American guitar manufacturer Fender moved from ash to alder Stratocaster guitar bodies. The rest is rock ‘n’ roll history. Enter another legendary…
    In 1957, automotive engineer Ed Cole created Chevrolet’s now classic car design. Also in ‘57, American guitar manufacturer Fender moved from ash to alder Stratocaster guitar bodies. The rest is rock ‘n’ roll history. Enter another legendary…
  • Put Cranks in Their Place

    Put Cranks in Their Place Put Cranks in Their Place

    A long distance cast? That can become most anyone’s claim to fame after just a few moments of on-the-water lobs. How about the angler who can get a bait to bull’s-eye with every flip of the wrist? That’s the…
    A long distance cast? That can become most anyone’s claim to fame after just a few moments of on-the-water lobs. How about the angler who can get a bait to bull’s-eye with every flip of the wrist? That’s the…
  • MLF Ultimate Dream Sweepstakes

    MLF Ultimate Dream Sweepstakes MLF Ultimate Dream Sweepstakes

    MLF Communications Would you like to actually fish with a Major League Fishing angler? Jack Link’s Major League Fishing and its primary sponsors are making this wish – and quite a few more – possible through a promotion called the Ultimate…
    MLF Communications Would you like to actually fish with a Major League Fishing angler? Jack Link’s Major League Fishing and its primary sponsors are making this wish – and quite a few more – possible through a promotion called the Ultimate…
  • Bringing the Rare to Reality

    Bringing the Rare to Reality Bringing the Rare to Reality

    Gadolinium. Dysprosium. Samarium. Yttrium. Four precious metals found here and scattered there throughout the world... These and a scanty handful of other building blocks of the periodic table are found so sparingly they have been given status of “rare…
    Gadolinium. Dysprosium. Samarium. Yttrium. Four precious metals found here and scattered there throughout the world... These and a scanty handful of other building blocks of the periodic table are found so sparingly they have been given status of “rare…
  • The Avid Angler's Wonder Rod

    The Avid Angler's Wonder Rod The Avid Angler's Wonder Rod

    By the time he was 4 years old, chess prodigy Samual Reshevsky was making the ultimate checkmate commonplace; a few short years later he was defeating even the most accomplished players with ease. Then there was Wolfgang Amadeus Mozart who, also…
    By the time he was 4 years old, chess prodigy Samual Reshevsky was making the ultimate checkmate commonplace; a few short years later he was defeating even the most accomplished players with ease. Then there was Wolfgang Amadeus Mozart who, also…
  • Class of the Classic

    Class of the Classic Class of the Classic

    To qualify is a big badge of honor. Winning? Well let’s just say the medals and commendations might require a caddy to carry and reinforcement of the fireplace mantle. The Classic trophy alone looks to exceed the maximum poundage for check-in luggage. The…
    To qualify is a big badge of honor. Winning? Well let’s just say the medals and commendations might require a caddy to carry and reinforcement of the fireplace mantle. The Classic trophy alone looks to exceed the maximum poundage for check-in luggage. The…
  • The Most Interesting Men In The World ... Choose A Rod Well Traveled

    The Most Interesting Men In The World ... Choose A Rod Well Traveled The Most Interesting Men In The World ... Choose A Rod Well Traveled

    Long before TV’s white-bearded cerveza pitchman became a pop culture icon, auteur-anglers Ernest Hemingway and Zane Grey were The Most Interesting Men In The World. And, if Hemingway and Grey were alive today, fishing and arm-wrestling their way around the globe, St. Croix…
    Long before TV’s white-bearded cerveza pitchman became a pop culture icon, auteur-anglers Ernest Hemingway and Zane Grey were The Most Interesting Men In The World. And, if Hemingway and Grey were alive today, fishing and arm-wrestling their way around the globe, St. Croix…
  • Just Call it the

    Just Call it the "Cool Tool" Just Call it the "Cool Tool"

    Even in fishing, style sells. In a sport where product performance should be the ultimate measure – even the deciding factor in sealing the deal at the cash register – looks do matter. Regrettably, some rod makers prey on this…
    Even in fishing, style sells. In a sport where product performance should be the ultimate measure – even the deciding factor in sealing the deal at the cash register – looks do matter. Regrettably, some rod makers prey on this…
  • The Best Little Glass Panfish Rods Outside Texas

    The Best Little Glass Panfish Rods Outside Texas The Best Little Glass Panfish Rods Outside Texas

    In almost imperceptible motion, the spring bobber dips and rises like a single blade of grass in the breeze. Below the frozen veneer, in response to the prick of a miniscule jighook, a broad-shouldered bluegill kicks, contorts and curls…
    In almost imperceptible motion, the spring bobber dips and rises like a single blade of grass in the breeze. Below the frozen veneer, in response to the prick of a miniscule jighook, a broad-shouldered bluegill kicks, contorts and curls…
  • New Ice Rods Rock Heavy Metal, Earn 'Master of Puppets' Status

    New Ice Rods Rock Heavy Metal, Earn 'Master of Puppets' Status New Ice Rods Rock Heavy Metal, Earn 'Master of Puppets' Status

    Like the 1986 release of Metallica’s Master of Puppets, St. Croix’s new Avid Ice Jigging Rods are an instant heavy metal classic. Built specifically to control proven walleye baits like…
    Like the 1986 release of Metallica’s Master of Puppets, St. Croix’s new Avid Ice Jigging Rods are an instant heavy metal classic. Built specifically to control proven walleye baits like…
  • World Records and Sponge Bob Square Pants

    World Records and Sponge Bob Square Pants World Records and Sponge Bob Square Pants

     Seeing a line out the back of a boat near Long Island is commonplace. Fleets of 30-some-foot charters troll and rig the mid-Atlantic for stripers, sea bass and weakfish daily. But catching a glimpse of line off the transom of…
     Seeing a line out the back of a boat near Long Island is commonplace. Fleets of 30-some-foot charters troll and rig the mid-Atlantic for stripers, sea bass and weakfish daily. But catching a glimpse of line off the transom of…
  • Radical fishing rod evokes 'extreme' performance

    Radical fishing rod evokes 'extreme' performance Radical fishing rod evokes 'extreme' performance

    To push the outer limits of what’s possible; to go well beyond the ordinary, usual or expected; to exist at the furthest ends of the universe. Few words evoke such tantalizing and spine-tingling imagery as “extreme” …
    To push the outer limits of what’s possible; to go well beyond the ordinary, usual or expected; to exist at the furthest ends of the universe. Few words evoke such tantalizing and spine-tingling imagery as “extreme” …
  • The Rewards of Rod Selection

    The Rewards of Rod Selection The Rewards of Rod Selection

    When it comes to catching bass from flowing water, you’d be hard pressed to find anyone better at it than Bassmaster Elite Series pro Stephen Browning. Need proof? How about taking his second title in a row from the…
    When it comes to catching bass from flowing water, you’d be hard pressed to find anyone better at it than Bassmaster Elite Series pro Stephen Browning. Need proof? How about taking his second title in a row from the…
  • The Rod Files

    The Rod Files The Rod Files

    The year was 1964. Bellbottoms, bouffants and the Beatles were all the rage. Martin Luther King Jr. had just received the Nobel Peace Prize. And Cassius Clay had delivered his decisive TKO of Sonny Liston. On the fishing front, Spoonplugging was hot off the presses, penned…
    The year was 1964. Bellbottoms, bouffants and the Beatles were all the rage. Martin Luther King Jr. had just received the Nobel Peace Prize. And Cassius Clay had delivered his decisive TKO of Sonny Liston. On the fishing front, Spoonplugging was hot off the presses, penned…
  • Gypsy Settlement

    Gypsy Settlement Gypsy Settlement

    The term “gypsy” often gets a raw deal. Used derogatively, the label evokes notions of nomadic merchants peddling questionable goods and services from village to village, leaving an oil slick of hoodwinks and abracadabras. That’s the ugly image. Certain villagers in…
    The term “gypsy” often gets a raw deal. Used derogatively, the label evokes notions of nomadic merchants peddling questionable goods and services from village to village, leaving an oil slick of hoodwinks and abracadabras. That’s the ugly image. Certain villagers in…
  • Radical Rod Design Puts Surf Casters in Their Place

    Radical Rod Design Puts Surf Casters in Their Place Radical Rod Design Puts Surf Casters in Their Place

    St. Croix’s new Legend Surf spinning model allows angers to fish in tight spaces, yet still cast to far-away places  “X” marks the spot. It’s the single rock protruding from the ocean’s edge; the ledge extending…
    St. Croix’s new Legend Surf spinning model allows angers to fish in tight spaces, yet still cast to far-away places  “X” marks the spot. It’s the single rock protruding from the ocean’s edge; the ledge extending…
  • Of Gold Medals and Monster Carp

    Of Gold Medals and Monster Carp Of Gold Medals and Monster Carp

    St. Croix's new Avid Carp series prove to be world’s classiest carp rods On the international competitive carp circuit, winning has little to do with how many gargantuan goldfish you tag. The question is, instead, how many of these animals can you…
    St. Croix's new Avid Carp series prove to be world’s classiest carp rods On the international competitive carp circuit, winning has little to do with how many gargantuan goldfish you tag. The question is, instead, how many of these animals can you…
  • Going to Great Lengths

    Going to Great Lengths Going to Great Lengths

    St. Croix Rod adds three longer spinning models to the American-made Premier® series The eruption of longer fishing rods isn’t just a blip on the radar; it’s here to stay. There are unalienable advantages to reaching beyond the 6-1/2, even …
    St. Croix Rod adds three longer spinning models to the American-made Premier® series The eruption of longer fishing rods isn’t just a blip on the radar; it’s here to stay. There are unalienable advantages to reaching beyond the 6-1/2, even …
  • Silver's Value Worth Extra on Ice

    Silver's Value Worth Extra on Ice Silver's Value Worth Extra on Ice

    St. Croix’s Legend Silver Ice gives cold-handed anglers a silver-mine of features and performance. What’s up with silver these days? Quite a bit, actually... While gold has its reality TV shows and advertisements of buy-now get-rich-quick-later schemes, as well a volatile…
    St. Croix’s Legend Silver Ice gives cold-handed anglers a silver-mine of features and performance. What’s up with silver these days? Quite a bit, actually... While gold has its reality TV shows and advertisements of buy-now get-rich-quick-later schemes, as well a volatile…
  • St. Croix's New Legend Xtreme Inshore Rod Series

    St. Croix's New Legend Xtreme Inshore Rod Series St. Croix's New Legend Xtreme Inshore Rod Series

    St. Croix's all-new hyper-performance Legend Xtreme Inshore saltwater rods push the envelope for advanced performance and cutting-edge design. Built on blanks rolled from high-modulus/high-strain SCV graphite with super-high-modulus SCVI graphite in the lower section, the rods provide an ideal blend of maximum power…
    St. Croix's all-new hyper-performance Legend Xtreme Inshore saltwater rods push the envelope for advanced performance and cutting-edge design. Built on blanks rolled from high-modulus/high-strain SCV graphite with super-high-modulus SCVI graphite in the lower section, the rods provide an ideal blend of maximum power…
  • St. Croix’s New Trout Series Rods Deliver

    St. Croix’s New Trout Series Rods Deliver St. Croix’s New Trout Series Rods Deliver

    St. Croix’s all-new series of trout spinning rods feature crisp, controlled actions and plenty of backbone to handle larger fish. Built on blanks rolled from a blend of premium-quality SCII graphite and high-modulus/high-strain SCVI graphite, the new trout rods are lightweight, strong and sensitive. 
    St. Croix’s all-new series of trout spinning rods feature crisp, controlled actions and plenty of backbone to handle larger fish. Built on blanks rolled from a blend of premium-quality SCII graphite and high-modulus/high-strain SCVI graphite, the new trout rods are lightweight, strong and sensitive. 
  • Bassmaster Elite Series Rolls into a Classic River Town

    Bassmaster Elite Series Rolls into a Classic River Town Bassmaster Elite Series Rolls into a Classic River Town

    Park Falls, WI (date) Soon, the cool winds of fall will begin to rumble down the Mississippi River valley at La Crosse, Wisconsin, decorating maple trees with crimson and yellow leaves, and trumpet the arrival of the top bass anglers on the earth.

    Park Falls, WI (date) Soon, the cool winds of fall will begin to rumble down the Mississippi River valley at La Crosse, Wisconsin, decorating maple trees with crimson and yellow leaves, and trumpet the arrival of the top bass anglers on the earth.