News & Events

Recent News

St. Croix Rod Employee Spotlight: Cathy Thums and Dawn Eitrem

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Building the Best Rods on Earth® requires the best technology, the best materials, the best equipment and, of course, the best people. Most of these highly trained artisans ply their trades at St. Croix’s Park Falls factory. Some will be interested to learn, however, that St. Croix employs a few other gifted craftsmen who apply their skills and expertise to add value to St. Croix rods from the comfort and convenience of their own homes. 

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St. Croix Rod Employee Spotlight: Cathy Thums and Dawn Eitrem


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Durable, sensitive and possessing impressive power to turn hot fish, St. Croix Triumph@ Salmon & Steelhead rods are built for savvy anglers seeking an ideal combination of performance and value. 

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The all-new Legend Elite Panfish Series features five spinning rods – each designed for extreme sensitivity to detect the subtlest of strikes – combining the lengths and actions needed to deliver lighter baits and lures with the strength and durability required to manage autumn’s trophy-sized specimens

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Bassmaster Elite Series Rolls into a Classic River Town

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Park Falls, WI (date) Soon, the cool winds of fall will begin to rumble down the Mississippi River valley at La Crosse, Wisconsin, decorating maple trees with crimson and yellow leaves, and trumpet the arrival of the top bass anglers on the earth.

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Bassmaster Elite Series Rolls into a Classic River Town

2019 sport show schedule

Muskie Expo Chicago

Pheasant Run Mega Center

St. Charles, IL

Jan. 18-20

Shallow Water Fishing Expo

Omar Shrine Temple

Mt. Pleasant SC

Jan. 19-20

Chicagoland Fishing travel and outdoor expoShallow

Schaumburg Convention Center

Schaumburg, IL

Jan. 24-27

Washington Sportsmen Show

Wa. State Fair Events Center

Puyallup, WA

Jan. 23-27

2019 Pacific Northwest Sportsmen Show

Portland Expo Center

Portland, Or

Feb. 6-10

Quad Cities Outdoor Show

QCCA Expo Center

Rock Island, IL

Feb. 14-17

2019 Spring Fishing and Boat Show

International Center

Toronto, Ontario, Canada

Feb. 15-18

Wisconsin Fishing Expo,

Alliant Energy Center

Madison, WI

Feb. 22-24

World Fishing & Outdoor Expo

Rockland Community College

Suffern N.Y

Feb 28-Mar 3

Wisconsin Musky Expo

Central Wisconsin Convention and Expo Center

Rothschild, Wi

Mar. 1-3

Fred Hall Show

Long Beach Convention Center

Long Beach, Ca

Mar. 6-10

Minnesota Musky Expo,

Ganglehoff Center-Concordia University

St. Paul, Mn

Mar. 8-10

2019 Toronto Sportsmen Show

International Center

Toronto, Ontario, Canada

Mar 13-17

2019 BassMasters Classic

Knoxville Convention Center

Knoxville Tn

Mar 15-17

2019 Saltwater Fishing Expo

New Jersey Convention & Expo Center

Edison, N.J

Mar. 15-17

Northwest Sport Show

Mpls. Convention Center

Mpls. Mn

Mar. 21-24

New England Saltwater Fishing Show

Rhode Island Convention Center

Providence, R.I

Mar. 22-24