People
Meet The Team The Schluter Family
32 pairs of hand made each st. croix rod
It takes a lot of hands to produce a St. Croix fishing rod — 32 pairs to be more precise… and sometimes more. The point is that every rod we manufacture is carefully crafted, assembled and tested by passionate professionals who want to ensure you have the best fishing experience possible. Get to know the men and women behind the St. Croix brand.
Lori Theis
Paint Inspection
"The paint on the rod should shine off the water."
Julie McKay
Fishing Team Lead
"I treat every rod like it's my first"
Bill Koening
Blank Fabrication Team Lead
"True craftsmanship comes with years of experience."
Ronda Farina
Blank Painting
"We aim to be flawless on every rod."
Charlie Bolton
Blank Sanding
"The integrity of each rod depends on me."
Diana Bell
Blank Inspection
"I accept nothing but perfection on each rod."
Karrie Smith
Shipping & FGW Team Lead
"I take care of your rod - I know it's an investment."
Jason Brunner
Director of Engineering
"We are always looking for the next challenge."
Cathy Thums
Homewinder
"I travel 40 miles each way to pick up rods."
Linda Hill
Bagging
"It's on me to make sure these rods stay protected."
Justina Edwards
Winding
"Attention to detail is crucial."
Maggie Jeffers
Handle Assembly
"I ensure St Croix’s standards are met every day."
Tom Robinson
Handle Fitting
"I love showing people how much care goes into their rods."
Dan Scherwinski
Customer Operations
"I love to hear the different fishing adventures and then help get the right rod into our customers hands for their fishing needs."
Erin Sands
Inventory Specialist
"Our employees take pride in their work, no matter their role."
Ken Boness
Tour Guide
"Hearing our customers' stories reminds me why I do what I do."
Greg Langrehr
Customer Guide
"We have the most loyal customers that believe in us."
Al Murphy
Engineering Assistant
"Innovation is our specialty."
