our history, craftsmanship & passion

Continually Making History

The St. Croix story has evolved over 70 years and our path has taken many different twists and turns, with some being more successful than others. But our occasional missteps have never defined us. How we have responded to them most certainly has. With a gritty determination, St. Croix built the most advanced fishing rod facility in the world and with it, a world-class brand that has earned the respect and admiration of anglers around the planet. We will continue to challenge ourselves, our employees and our partners to be the best every day.


Whether your rod was made at our Park Falls, Wisconsin headquarters, or if it comes from our state-of-the-art factory in Fresnillo, Mexico, you can rest assured that your St. Croix rod was handcrafted, from start-to-finish, by passionate and talented members of the St. Croix team.


Park Falls, WI

usa factory and factory store

St. Croix’s facility in Park Falls, Wisconsin manufactures our Legend, Avid, Mojo and other rod series. If you are in northern Wisconsin, be sure to sign up for a facility tour, or stop in to purchase your favorite rod right off the factory floor in our retail store.

facilities Mexico



Our newest manufacturing plant is a state-of-the-art factory in Fresnillo, Mexico. St. Croix’s vertical manufacturing ensures that every rod is produced start-to-finish right there on the premises, including the awared winning Mojo series. Just like in the U.S., there is no outsourcing and everything is made using the most advanced materials, with the same high-tech machinery.

timeline 1948 block

1st Multi-Section Bamboo Fishing Pole

It all started with a simple need—finding an easier way to transport long fishing poles. Following a business brainstorming session, founding brothers Bob and Bill Johnson created the first multi-section bamboo fishing pole. This seemingly simple innovation launched both a new product and a company that would continue to lead the industry.

Share Your Story

Moments that inspire, stories worth sharing, all captured with Instagram. Explore your favorite photos and share your pics to be seen right here.

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Share your photos and your fishing adventures with #StCroixRodAdventure to be seen.

#Solera On Instagram. #Solera Auf Instagram.

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