Over 32 pairs of hands are required to complete three dozen different steps in the manufacturing, assembly and finishing of a St. Croix rod. Whether that takes place at the company’s headquarters in Park Falls, Wisconsin – or their state-of-the-art factory in Fresnillo, Mexico – each St. Croix rod is a product of the passion and attention to detail of the engineers who design them and artisans who craft them.

On Thursday morning, July 12, the builders of the Best Rods on Earth couldn’t help but smile as they focused on the big screen above the breakroom fireplace at the St. Croix Rod factory in Park Falls. Images flipped across the screen announcing that this team had been honored with three American Sportfishing Association (ASA) ICAST Best of Show awards!

Legend Glass Spinning won Best of Show in the freshwater category while the Mojo line took home two awards: Mojo Yak for the saltwater category and Mojo Trout in the fly category.

“All of us at St. Croix Rod are thrilled and honored to have been recognized in this fashion,” said company president Paul Schluter. “On behalf of the entire St. Croix Team, I say “thank you” to the retailers and outdoor writers who support us. And I promise we’ll continue striving to provide every angler with the best fishing experience possible.” 

“On behalf of the entire Schluter family, thanks to each of you for your persistent pursuit of perfection in the development, production, marketing, sales, and service of our products. Tonight, we will be celebrate the recognition our company was given today. Tomorrow, we will return our attention to the business of providing exception products and services to our customers. And forever, we will be grateful to the retailers and outdoor writers who bestowed this honor upon St. Croix,”Paul Schluter, Delivered at dinner celebration.