People everywhere are getting back to the things they love. But, for some folks – like anglers – the fun never stopped. In fact, estimates from the Recreational Boating and Fishing Foundation (RBFF) and the American Sportfishing Association (ASA) suggest that not only did current anglers continue fishing throughout last year’s pandemic, but an additional eight to ten million new and reactivated anglers also took to the water. That’s great news for our community of anglers and is worthy of celebration.

At St. Croix Rod, we’ve been celebrating anglers for 74 years by putting them at the heart of everything we do. “Customer Appreciation Day is an outward example of that celebration,” says St. Croix Vice President of Marketing, Jesse Simpkins. “Customer Appreciation Day provides a full slate of fun and exciting opportunities for anglers here at our factory in Park Falls. It’s a celebration of fishing with fellow St. Croix enthusiasts from around the world. After going virtual with the event last year, all of us here are incredibly excited to announce that we’re returning to an in-person event on June 19. And we’ll take what we learned last year and include some cool and innovative virtual participation options so anglers who aren’t able or willing to travel can easily get in on the fun.”

Anglers attending Customer Appreciation Day are drawn into the St. Croix family and experience something no other rod manufacturer offers on such a personal level. The unique event will include prize drawings every hour on the hour, live music, free food, ample educational opportunities with St. Croix staff, special deals on all things St. Croix, from rods to apparel and more. And given the recent expansion of our angling community, this year’s Customer Appreciation Day will deliver an expanded focus on angler education. A full schedule of fishing seminars from top St. Croix pros are being planned. These sessions will also be livestreamed for virtual participation.

Save the Date! St. Croix Customer Appreciation Day will take place live and in-person on Saturday, June 19. Full details for both in-person and virtual components will be announced closer to the date of the event. All anglers are welcome!

Live music will be provided by Joe Bucher and the TopRaiders, as well as UMGN Mercury Nashville recording artist, Travis Denning. “We’re thrilled to have these guys – whose fishing knowledge and skills are as impressive as their musical performance abilities – on stage and adding value to the Customer Appreciation Day experience,” says Simpkins. “It’s just one more way St. Croix is rolling out the red carpet for our anglers and their families. The entire event is going to be a great time in a great setting with a bunch of really great people.”

Anglers can learn more and stay up to date with planning for St. Croix’s 2021 Customer Appreciation Day event by following St. Croix on Facebook and Instagram, by subscribing to the St. Croix Enewsletter, or by checking back regularly at stcroixrods.com.