St. Croix Expands Apparel Program for Anglers

November 15, 2018

St. Croix Expands Apparel Program for Anglers

Park Falls, WI (November 15, 2018) – “We believe each angler deserves the best fishing experience possible,” says Director of Marketing Jesse Simpkins, “and for St. Croix to live up to the ‘Best Rods on Earth’ we also need to focus on every facet of our business, from our rods to our apparel.

That said, the company spent more than the last year listening and talking with anglers of all stripes, paying close attention to what type of apparel is popular on and off the water—and what type of apparel anglers are keen to wear with St. Croix imagery and iconography.  

“St. Croix anglers are very discerning and loyal, and we knew we needed to ensure we provide the branded apparel that meets their expectations,” continues Simpkins.

Dealer and angler demand propelled the expansion of St. Croix’s offerings, including apparel. The brand’s growth—fueled by the company’s values, beliefs and focus on service—extends their mission to bring more apparel to dealers and anglers, catering to that demand. 

“We decided to partner with a leader in apparel programs who could help us provide an updated and ever-changing apparel program that captures the essence of who we are and mirrors our positioning in every category, from bass to musky to surf to fly, as well as inshore and near-shore saltwater. Our mission was to address this wide variety of markets and emerge with a new apparel program that is equal in quality and brand presence as any of our rods,” says Simpkins.

Indeed. The end result is a fresh, new apparel program that addresses all markets and features everything from performance shirts, casual wear, retro-styled offerings, head gear, women’s styles and more. St. Croix has also partnered with fishing industry apparel giants SIMMS and AFTCO on select items which offer even more choices for anglers.

The new apparel program also extends to dealers. St. Croix is making its nearly 50 pieces (and still growing) of new apparel available to its vast network of dealers.

“Whether anglers want to order direct or seek out the latest apparel at their favorite shop that carries St. Croix, we want to ensure these new clothing options are available. This entire program and its styles caters to them,” says Simpkins.

One look at the new apparel catalog and it’s evident St. Croix and its partnership directly with anglers and experts in the high-performance apparel field have done this. Strongly branded shirts, sweatshirts, hats and more in the MOJO BASS/BASS X series; casual and cool retro-styled offerings; saltwater-specific wear; apparel suited for fly fishing; professional performance gear; and much, much more round out the bill.

“We also plan to continue expanding the program with season-specific offerings so anglers will be able to choose from fall, winter, spring, and summer specific apparel, too. This is really just a start to where we’re headed, but one that we’re very proud to launch with so many different offerings already,” says Simpkins.

For full access to this comprehensive apparel program and to shop for St. Croix branded apparel, please visit To become an official St. Croix apparel dealer, simply call (855) 706-1525 or email

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About St. Croix Rod

Now in its 70th year, Park Falls, Wisconsin based St. Croix Rod remains a family-owned and managed manufacturer of high-performance fishing rods with a heritage of USA manufacturing. Utilizing proprietary technologies, St. Croix controls every step of the rod-making process, from conception and design to manufacturing and inspection, in two company-owned facilities. The company offers a complete line of premium, American-made fly, spinning and casting rods under their Legend Elite®, Legend® Xtreme, Legend Tournament®, Avid Series®, Premier®, Wild River®, Tidemaster®, Imperial® and other trademarks through a global distribution network of full-service fishing tackle dealers. The company’s mid-priced Triumph®, Mojo Bass/Musky/Inshore/Surf, Eyecon® and Rio Santo series rods are designed and engineered in Park Falls, Wisconsin and built in a new, state-of-the-art manufacturing facility in Fresnillo, Mexico. Founded in 1948 to manufacture jointed bamboo fishing poles for a Minneapolis hardware store chain, St. Croix has grown to become the largest manufacture jointed bamboo fishing poles for a Minneapolis hardware store chain, St. Croix has grown to become the largest manufacturer of fishing rods in North America. Learn more at