Selling the St. Croix Lifestyle

Easy Made Easier

December 09, 2020

New Dealer Apparel & Accessories Program offers dealers excellent margins, increased opportunity for incremental sales, plus easy ordering and support


St. Croix is making it easier than ever for dealers to get on board with the brand’s growing lifestyle apparel and accessories business. They can now order these high-margin items directly from their St. Croix Sales Representative, or online 24/7.


“Powertex continues to supply and manage St. Croix’s apparel and accessories business, but the new program affords St. Croix dealers several new advantages,” says Eric Goetz of Powertex. “Aside from you and your key employees, the St. Croix sales reps you are already working with best understand your business and customers, and are uniquely equipped to help you decide what products to put on your floor and when. You can now rely on your sales rep for help and one-stop ordering of all St. Croix products, including our lifestyle apparel and accessories.”


St. Croix Director of Sales, Steve Self, says St. Croix sales representatives will have complete information regarding new apparel and accessory launches, so dealers will have faster access to these high-margin products whenever they want them. “There are excellent margin opportunities in our lifestyle clothing and accessories that can help offset other areas in the store where margins are more challenged,” he says. “These items can also help to drive additional and increasingly diverse customers into your store, including even more women,” Self says.


“Powertex has proven its ability to offer consistently excellent and fashionable St. Croix-branded apparel and accessory items that can help dealers increase sales with great values and excellent margins,” Self continues. “Dealers can also further drive incremental sales through bundling or other creative promotions. An example would be offering an apparel item at a special price to customers who buy a rod at full price.  Retailers can utilize the program in any number of ways to increase incremental sales that wouldn’t otherwise be realized.”


Program Highlights

  • Average of 40-50% gross margin on dealer products
  • Free Shipping on all orders within the U.S. over $200 throughout the year
  • Absolutely no minimum order quantities
  • Ability to order 24/7 at your convenience through
  • Customer Service team is available to assist with placing orders
  • New Product Launches Seasonally (Spring and Fall)
  • Assistance with merchandising and P.O.P support


Getting Started

Simply contact your St. Croix Sales Representative after the first of the year for complete details, or set up a direct purchasing account with Powertex by contacting Alexa Laws at 855-706-1525,