The Best Tackle Shop on Earth?

July 15, 2022

The Best Tackle Shop on Earth?

PARK FALLS, WI (July 15, 2022) – St. Croix Rod has been a stable fixture in Wisconsin’s Northwoods region for nearly 75 years. And while our Best Rods on Earth® serve anglers worldwide, our lesser-known St. Croix Factory Store has been quietly servicing the distinct needs of local and visiting anglers for decades.

Starting today, the St. Croix Factory Store delivers an all-new, immersive, full-service experience to support the varied fishing pursuits of all anglers – regardless of where they wet a line. Whether they stop in at our physical store located alongside our factory in Park Falls or browse and shop our all-new online Factory Store at, anglers will find everything they need for a rewarding outing on the water.

The new St. Croix factory Store is a full-service tackle shop, offering anglers the widest selection of St. Croix rods found anywhere – all St. Croix rods – from current freshwater, saltwater, fly fishing and ice fishing series and models, to special opportunities on retired St. Croix models. Additionally, the St. Croix Factory Store carries a full line of reels, line, lures, terminal tackle, tackle-storage products, fishing accessories and apparel to support any angling adventure. Most of all, the St. Croix factory Store is staffed by knowledgeable experts who love helping anglers find the right rods and other gear to help bring success on the water. Advice and support are available in-store for anyone who visits in person and are just an easy phone call away for anyone browsing the store online.

St. Croix Factory Store Launch Celebration!

Now through July 31, we’re celebrating the opening of the all-new St. Croix Factory Store with special deals on select retired St. Croix rod models, combos and apparel.

Retired Rod Deals

Visit the St. Croix Factory Store now for special deals on retired rods including select Avid Pearl casting rods, select Avid casting rods, select Avid X casting and spinning rods, select BassX casting and spinning rods, select Eyecon spinning and casting rods, select Reign spinning and casting rods, select Triumph spinning rods, select Mojo Cat Casting and spinning rods, select Avid Ice and Avid Glass Ice spinning rods, select retired Legend Tournament Bass casting rods, and select Trout Series spinning rods. Quantities are limited.

Combo Deals

Visit the St. Croix Factory Store now for special deals on select St. Croix rods expertly matched with Daiwa reels. Choose from BassX casting combos, Eyecon full cork spinning combos, or Reign casting and spinning combos. Quantities are limited.

Apparel Deals

Visit the St. Croix Factory Store now for special deals on limited quantities of St. Croix apparel, including lifestyle tees, performance tees, hoodies, caps and more.

Come See Us in Person

The St. Croix Factory Store is currently open Monday through Friday 7:00am to 6:00pm, Saturdays from 7:00am to 3:00pm, and Sundays from 7:00am to 1:00pm. We’re only closed on Easter, Thanksgiving and Christmas. Stop in, have a cup of coffee, and tap into the knowledge of our local staff who are happy to offer expert advice and information on the best bites happening right now. They can also help you find the right rods, reels, combos, line, tackle, lures and live bait – even accessories and apparel – that best support and add value to your fishing plans in the Park Falls area and beyond.

If you let us know you’re coming ahead of time, we can help you schedule and experience a one-of-a-kind St. Croix Factory Tour. Everyone in the St. Croix Family is proud of the rods we build for you – our anglers – and we can’t wait to show you every careful step and detail that goes into the process of handcrafting a St. Croix rod. Don’t have time for a Factory Tour – you can still take a peek at the action and get a sense of what “Handcrafted in the USA” really means by watching St. Croix's skilled craftspeople making the Best Rods on Earth® right from the St. Croix Factory Store through our unique observation window.

The St. Croix Experience

St. Croix is proud to offer its physical and online Factory Store experiences in support of anglers, from those new to fishing to others who have been living the angling lifestyle for decades. For those anglers shopping in person, it’s a destination and a special experience that offers top-down support and guided expertise from our very own passionate staff. And it’s much of the same for online guests, with the added convenience of shopping wherever and whenever it’s most convenient, while also knowing your order will be picked and shipped in a hurry.

Whether you’re in the neighborhood or connecting with us from afar, make the St. Croix Factory Store your first stop in any angling adventure… because the best angling experiences begin in Park Falls, Wisconsin.

Visit the new St. Croix Factory Store often, for the most up-to-date information on seasonal specials, deals and events.



Like the rods? You’ll love our apparel. Shop now.

About St. Croix Rod

Headquartered in Park Falls, Wisconsin, St. Croix has been proudly producing the “Best Rods on Earth” for nearly 75 years.  Combining state-of-the-art manufacturing processes with skilled craftsmanship, St. Croix is the only major producer to still build rods entirely from design through manufacturing.  The company remains family-owned and operates duplicate manufacturing facilities in Park Falls and Fresnillo, Mexico.  With popular trademarked series such as Legend®, Legend Xtreme®, Avid®, Premier®, Imperial®, Triumph® and Mojo, St. Croix is revered by all types of anglers from around the world.