Learn all about SEVIIN Reels

See how we engineer and test our new casting and spinning reels. We put them through more than 15 grueling tests with thousands of reps to make sure your time on the water is fun and productive.

CAD Seminars deliver the Upper Hand

Gain fishing knowledge and up your game on the water. We have a full day of informative presentations...in person and live streamed...presented by St. Croix Pro Staff. Learn from these elite anglers, and have fun doing it. Stay tuned for topics and schedule.

Learn about rod building 

Learn how St. Croix Rods are handcrafted. Multiple stations will be set up for you to see an abbreviated example of how our rods are built. Included in this will be a live rod winding demonstration.

Exclusive CAD Apparel

Find exclusive and limited edition St. Croix Customer Appreciation Day apparel!

Free Line Winding

Buy a system or a reel and have the reel spooled at no cost! (In-Person only)

Free Shipping for orders over $50 in the Continental United States

CAD deals go fast - in person and online!

Free Continental USA Shipping for all Online Orders over $50 placed on CAD.

St. Croix Rod is grilling Johnsonville Brats!

We're always working to deliver our anglers the upper hand, and a full stomach. Our friends from Johnsonville will be here to help us celebrate our anglers with premium Johnsonville brats and hot dogs!