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Featured collection
GXR Lite
From
$200.00
GXR Walleye
From
$205.00
GXR Bass
From
$200.00
X-TREK Freshwater
From
$175.00
Sole Saltwater
From
$225.00
Premier Series Ice Combo
From
$75.00
Panfish Ice Combo
From
$95.00
Surf Rods
Legend Xtreme Inshore
From
$690.00
Legend Tournament Inshore
From
$330.00
Legend Surf
From
$500.00
Avid Series Inshore
From
$240.00
Avid Series Surf
From
$265.00
Seage
From
$220.00
Rift Salt
From
$300.00
Rift Jig
From
$295.00
Mojo Inshore
From
$180.00
Triumph Inshore
From
$140.00
Triumph Surf
From
$145.00
Triumph Travel Surf
From
$240.00
Sole Saltwater
From
$225.00
Giving Anglers The Upper hand
Something remarkable happens when you act on your convictions. You find focus, decisions become clear and your fear of failure fades. When Gordon Schluter returned to his northern Wisconsin home in 1977 to revive a struggling fishing rod company, he had one simple purpose – to create fishing rods that give anglers the upper hand.

Behind The Curtain
Go behind the curtain to see how our fishing rods are made and explore the factory with an insider’s tour.
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Featured collection
Mint Handcrafted Tee
From
$29.99
Charcoal Handcrafted Tee
From
$29.99
American Made Tee
From
$29.99
Topo RIM Tee
From
$29.99
American Made Ladies Tee
From
$29.99
Vintage Hoodie
From
$59.99
American Made Performance Hooded Long Sleeve
From
$59.99
Heather Blue Performance LS
From
$59.99
Sonar Tee
From
$29.99
Inshore Cap
$29.99
Strike Tee
From
$29.99
St. Croix Mesh Flatbill
$29.99
Reeling Cap
$29.99
Alpine Walleye Hoodie
From
$69.99
Men's Walleye Tank
$29.99
Ladies Honk For Fish Tee
$12.00
$29.99
Bass T-shirt Hoodie
From
$59.99
Bay Blue Hoodie
From
$59.99
From the people
From the people
This rob combo (GXR Bass) is amazing it rivals some of the 400 dollar combos I have.
— Ethan Eidenberger

This rob combo (GXR Bass) is amazing it rivals some of the 400 dollar combos I have.
— Ethan Eidenberger

I am loving this black bass skipping rod perfect amount of flex in the tip to roll cast under docks and ledges.
— Robert Schnelle

This is an awesome jigging rod (Legend Tournament Walleye). It has excellent feet and backbone!
— Scott Biscobing