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Avid Inshore

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BEST RODS ON EARTH

Giving Anglers The Upper hand

Something remarkable happens when you act on your convictions. You find focus, decisions become clear and your fear of failure fades. When Gordon Schluter returned to his northern Wisconsin home in 1977 to revive a struggling fishing rod company, he had one simple purpose – to create fishing rods that give anglers the upper hand.

Behind The Curtain

Go behind the curtain to see how our fishing rods are made and explore the factory with an insider’s tour.

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From the people

From the people

This rob combo (GXR Bass) is amazing it rivals some of the 400 dollar combos I have.
— Ethan Eidenberger