Service & Warranty

At St. Croix, we value the trust our customers have in our products and our company. We seek to reward that trust by providing the best service and support available in the industry.

REGISTER YOUR ROD
Excellerator Star plan

Excellerator
Program

For rods still within their warranty periods

FAST & EASY

Silver Star plan

Silver Star
Program

If there is a manufacturing error with your rod, we want to make things right. For a $25 shipping and handling fee,* we will repair or replace your rod getting you back on the water as soon as possible.

Gold Star plan

Gold Star
Program

Accidents happen. If your rod has been damaged, St. Croix’s Gold Star Service Plan provides quick repair or replacement without subjecting owners to a lengthy warranty claim process.

Gold Star upgrade plan

Gold star +
Upgrade

Rod damaged beyond repair? Not to worry. Our upgrade plan makes it easy to move up to a higher performing rod with a new warranty.

SERIAL NUMBERS

Where's My Serial Number?

Since 2001, every St. Croix rod has a unique serial number. This number is located on the rod blank just above the handle. According to St. Croix's Service Policy, the date contained in the serial number will be used to determine the beginning of the warranty period, unless the warranty registration information was submitted within 30 days of purchase.

*See Below Chart For Reading Serial Number Codes

Serial Number
Serial Number

MODEL NUMBERS

Where's My Model Number?

The model number can be located in a few different places. If your model number is not located below the rod series logo, the model number can also be located adjacent to the rods model logo

(See images below for reference)

Model Number
Model Number

SERIAL NUMBER CODES AND SHIPPING INSTRUCTIONS

Serial Number

Shipping Instructions

DISCOUNT SHIPPING PROGRAM

St. Croix has made it convenient and affordable to return a damaged rod for repair using our special discounts on shipping labels. We’ve has partnered with UPS to offer a $25 shipping label to send your package.

*Note: Please return your rod in a disposable shipping container. The container must be no longer than 108” in length. We cannot guarantee that we will return your rod in the container that you used.

ROD REPAIR PARTS

To get you back to fishing as soon as possible and avoid having to package and ship your damaged multi-piece rod, we now have pre-built top sections for many of our models. These are available in our on-line store for with free shipping within the USA and Canada.

To find the right tip section, please call 800-826-7042 and speak with one of our Customer Guides. To order your pre-built top section, you will need to know the model number and serial number of your rod. See serial number information on main Service & Warranty page. Pre-built top sections are not available for rods built prior to 2001.

RETURN RODS TO:

Attention: Service Department
St. Croix Rod
856 4th Avenue North
Park Falls, Wisconsin 54552
Phone: 715-762-3226 or 1-800-826-7042
Fax: 715-762-3293

HOW TO PROPERLY BREAK FISHING RODS

In order to comply with return protocols as requested

This video will show you how to properly break a fishing rod in preparation for sending it back to us in the case of a replacement request.

PROGRAM INSTRUCTIONS

EXCELLERATOR PROGRAM

Excellerator Program

EXCELLERATOR PROGRAM

Please Provide:
  • A picture containing rod model, serial number, and break must be submitted.
  • *If you broke the tip of a multi-piece rod, please see below
  • If rod is within warranty, there will be a $50 surcharge for a replacement.
  • If rod is outside of warranty, the charges will be based off of the tier chart (SEE HERE).
For Tip Sections:
  • Please include necessary pictures as explained in first bullet.
  • If rod is within warranty, it will cost $25 for shipping if shipping alone.
  • If rod is out of warranty, the charges will be based off of the tier chart.
  • Return shipping is included.

Excellerator program forms need to be emailed to: service@stcroixrods.com

*If you broke the tip or top guide of a multi-piece rod, DO NOT break the other sections of the rod. BREAK ONLY THE TOP SECTION.

If your rod was damaged due to faulty workmanship, then of course we will cover the cost of the repair or replacement during the warranty period. However, if evidence indicates that the damage is due to an accident, normal wear or neglect, then we’ll advise you of the additional cost to repair or replace your rod.

Excellerator Program Service Form

SILVER STAR PROGRAM

SILVER STAR PROGRAM

SILVER STAR PROGRAM

Please Provide:
  • If you are unable to send a picture of the rod then:
  • Please send us the rod or section of rod
  • If sending in a section of the rod, please include rod model, serial number, and personalization if applicable.
  • For all rods within warranty and less than 15 years old regardless of the how it broke
  • $25 shipping label may be purchased on our website to send rod in.
  • Customer pays return shipping.
Silver Star Service Form

GOLD STAR PROGRAM

Gold Star Program

GOLD STAR PROGRAM

*For rods outside of warranty or older than 15 years old

Please Provide:
  • Pictures (email to St. Croix: service@stcroixrods.com)
  • If you are not able to take pictures, send the rod or section of the rod in.
  • If sending in a section of the rod, please include rod model, serial number and personalization if applicable
  • Charges are based on the tier chart (See chart below).
  • Return shipping is included.
Gold Star Service Form
Gold Star Tier Chart