SEVIIN Reels feature internal componentry – manufactured and tested to exacting specifications – delivering an optimal combination of performance, durability, longevity, and value.

SEVIIN Reels' proprietary aesthetics are conceived to stand out in the retail marketplace while contributing to pride of use and ownership.

SEVIIN Reels will announce and reveal its initial product launch at ICAST 2023.

SEVIIN is launching one series of baitcasting reels (GF Series), two series of spinning reels (GS and GX Series), and one series of saltwater-specific spinning reels(GSW Series).

The SEVIIN Promise

SEVIIN only exists to serve anglers. SEVIIN provides uncompromising customer service from Park Falls, Wisconsin to keep anglers who place their trust in SEVIIN reels where they belong – on the water.

SEVIIN Reels offers an accelerated, no-questions-asked, one-year return and replacement policy to any SEVIIN reel owner who registers their reel after purchase.

Every decision the SEVIIN Reels Team makes is guided by anglers’ needs. SEVIIN is relentless in its pursuit of perfection, and we will innovate. SEVIIN's honest innovation means if a design, feature, or technology doesn’t help make an angler better on the water or enhance their experience, it won’t go on our reels.

Regardless of experience, where you fish, how you fish, or the brand on your fishing rod, SEVIIN’s team and products are committed to helping you push the boundaries of your own angling potential.