Heritage + Passion
Something remarkable happens when you act on your convictions. You find focus, decisions become clear and your fear of failure fades. When Gordon Schluter returned to his northern Wisconsin home in 1977 to revive a struggling fishing rod company, he had one simple purpose – to create fishing rods that give anglers the upper hand.
Learn more about our history and crafsmanship
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Moments that inspire, stories worth sharing, all captured with Instagram. Explore your favorite photos and share your pics to be seen right here.
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