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It's one thing to go somewhere and see where history is made. Quite another to see where the future is made.

If you ever find yourself in Park Falls, make sure to stop by our rod-building facility. You’re more than welcome to watch some of the impressive processes that go into making a St. Croix rod so special. Chances are you’ll not only gain a profound appreciation for what actually goes into making a St. Croix rod, but you will be inspired to go out and fish. Now.


People around here have more to be proud of
than just the Packers. Although that's high on the list.

Exactly how hard is it to come to work each morning and surround yourself with fishing gear? Rods, reels, hats, t-shirts. Could be worse, that’s for sure. Which might go a long way in explaining why for over 65 years, St. Croix has weathered all manner of economic times. Leading the way in technological applications coupled with a commitment to handcraftsmanship, St. Croix has not only survived but thrived. Thanks to our commitment of putting engineers together with rod designers, fishermen have enjoyed such breakthroughs as St. Croix’s exclusive ART and IPC® technology.

Of course, rod performance is only as good as the design behind it – and rest assured, before we even think about sending a rod through for production, we make sure we spend as much time as necessary in the design department to assure that every St. Croix rod is engineered and developed to outperform all others.

It takes experience, dedication and talent to handcraft a premiumperformance fishing rod, and St. Croix’s team of expert rod builders are the best in the business. It takes over 30 pairs of hands to complete three-dozen different steps in the manufacturing, assembly and finishing of a St. Croix rod. Whether that takes place at our headquarters in Park Falls, Wisconsin – or our state-of-the-art factory in Fresnillo, Mexico – each rod is a product of the passion and attention to detail of the talented people who make them.