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News From St. Croix

Welcome to the newscenter for St. Croix Rods. Here you can find news, stories, updates and product information released throughout the year. If you would like to receive the quarterly St. Croix newsletter, the sign up to the left will add you to the mailing list. 


MLF Ultimate Dream Sweepstakes

Entries accepted until July 31
MLF Ultimate Dream Sweepstakes

By: MLF Communications Would you like to actually fish with a Major League Fishing angler? Jack Link’s Major League Fishing and its primary sponsors are making this wish – and quite a few more – possible through a promotion called the Ultimate…


Wisconsin Engineers Super Weapons: St. Croix Legend Elite Musky

New Legend Elite Musky series comprises the lightest (and finest) rods on Earth – must-haves for marathon musky fishing
Wisconsin Engineers Super Weapons: St. Croix Legend Elite Musky

 If ever a Skunkworks or black budget project existed for musky fishing, this is it. Recently declassified at the Chicago Muskie Expo, meet St. Croix’s new super weapons for marathon giant esox hunting –  Legend Elite Musky.   “We…


St. Croix Rod Merges Departments, Increases Customer Commitment

Wisconsin-based family-run rod makers take already-legendary Superstar Service to the next level
St. Croix Rod Merges Departments, Increases Customer Commitment

Although the announcement of department mergers can often spell layoffs within large corporations, quite the opposite is happening at family-run Wisconsin, USA-based company St. Croix Rod. Marketing VP Jeff Schluter says their recent strategic planning prioritized merging the company’s Order Center and Service …