Best Rods on Earth Best Rods on Earth
Newscenter Newscenter Rods

Newscenter

News From St. Croix

Welcome to the newscenter for St. Croix Rods. Here you can find news, stories, updates and product information released throughout the year. If you would like to receive the quarterly St. Croix newsletter, the sign up to the left will add you to the mailing list. 


St. Croix Reveals New High Performance Catfish Rods

Elite-class Mojo Cat rods legitimize the pursuit of monster catfish
St. Croix Reveals New High Performance Catfish Rods

Park Falls, WI (November 13, 2015) – Mark Twain had it right all along. Giant whiskered whales really do haunt America’s waterways. Although Twain’s account of “a Mississippi catfish of more than six feet long” might have been a slight stretch,…


One-Upping Themselves

St. Croix’s super popular Mojo Bass series is now stronger, lighter and more sensitive with SCIII® and IPC® upgrades
One-Upping Themselves

Park Falls, Wi (November 3, 2015) – We all know “that guy”. You know, Mr. One-Up… You land a 5-pound smallie? He just catches a 5-1/2-pounder. You take 4th in a club tournament (bass…or chess). He slides in with a 3rd…


Fish Quietly and Carry a Short Stick

St. Croix Adds 18" Rod to the Avid Glass Ice Series
Fish Quietly and Carry a Short Stick

Park Falls, WI (Oct. 2, 2015) – You’re hunkered over a 4-inch hole, one hand shielding the glare of the sun, the other clutching your new 18-inch St. Croix Avid Glass. Your eyes panning, gazing deep into the vegetation, searching for signs of life. The…


Lobs Large Bugs – Feeds Bass in their Faces

St. Croix steps outside the everyday bass cast and adds new Mojo Bass Fly miniseries
Lobs Large Bugs – Feeds Bass in their Faces

Park Falls, WI (July 9, 2016) – Bass catching is a pastime of continuously making precision casts. If you’re unable to place your offering where “X” marks the spot every time, all you’re doing is bass fishing. Bass catching with a…


St. Croix Hits the Jackpot

Progressive Avid Inshore ups the saltwater ante – redfish, trout, flounder and drum expected to fold
St. Croix Hits the Jackpot

Park Falls, WI (date) – If the engineers at St. Croix Rod were professional card sharks, they’d be odds on favorites to win the World Series of Poker. Lady Luck needn’t apply when these guys get together to craft a series…


57 New Legend Elites: A Benchmark Rod Series Made Even Better

St. Croix makes “the best” even better by overhauling flagship freshwater rod series
57 New Legend Elites: A Benchmark Rod Series Made Even Better

Park Falls, Wi (July 6, 2015) – In 1957, automotive engineer Ed Cole created Chevrolet’s now classic car design. Also in ‘57, American guitar manufacturer Fender moved from ash to alder Stratocaster guitar bodies. The rest is rock ‘n’ roll history. Enter another legendary…


Put Cranks in Their Place

St. Croix’s Mojo Bass Glass Target Cranker lets you cast crankbaits spot on like a pro
Put Cranks in Their Place

A long distance cast? That can become most anyone’s claim to fame after just a few moments of on-the-water lobs. How about the angler who can get a bait to bull’s-eye with every flip of the wrist? That’s the…


MLF Ultimate Dream Sweepstakes

Entries accepted until July 31
MLF Ultimate Dream Sweepstakes

By: MLF Communications Would you like to actually fish with a Major League Fishing angler? Jack Link’s Major League Fishing and its primary sponsors are making this wish – and quite a few more – possible through a promotion called the Ultimate…


Wisconsin Engineers Super Weapons: St. Croix Legend Elite Musky

New Legend Elite Musky series comprises the lightest (and finest) rods on Earth – must-haves for marathon musky fishing
Wisconsin Engineers Super Weapons: St. Croix Legend Elite Musky

 If ever a Skunkworks or black budget project existed for musky fishing, this is it. Recently declassified at the Chicago Muskie Expo, meet St. Croix’s new super weapons for marathon giant esox hunting –  Legend Elite Musky.   “We…


St. Croix Rod Merges Departments, Increases Customer Commitment

Wisconsin-based family-run rod makers take already-legendary Superstar Service to the next level
St. Croix Rod Merges Departments, Increases Customer Commitment

Although the announcement of department mergers can often spell layoffs within large corporations, quite the opposite is happening at family-run Wisconsin, USA-based company St. Croix Rod. Marketing VP Jeff Schluter says their recent strategic planning prioritized merging the company’s Order Center and Service …


Bringing the Rare to Reality

Duo of exceptional 2-piece casting models added to Legend Xtreme line
Bringing the Rare to Reality

Park Falls, Wisconsin (April 20, 2015) – Gadolinium. Dysprosium. Samarium. Yttrium. Four precious metals found here and scattered there throughout the world... These and a scanty handful of other building blocks of the periodic table are found so sparingly they have been given status of “rare…


St. Croix Reveals Specialist Spinnerbait Rods

New Legend Tournament Bass “Sniper” and “Sweeper” sticks complement two trending blade tactics
St. Croix Reveals Specialist Spinnerbait Rods

Park Falls, WI  (date) – Slow rollin’. Chunkin’ and windin’. Grindin’. Bumpin’ the stump. Burnin’. Helicopterin’. There’s nearly no wrong way to fish a spinnerbait—that old classic bass lure responsible for tournament wins…


This Rod’s Gone to Pieces… Again

St. Croix adds two new affordable, gamefish-grade travel models to the ever-popular Triumph line
This Rod’s Gone to Pieces… Again

Park Falls, WI (February 25, 2015) – It doesn’t take much to grab the attention of a fanatical angler. Sometimes, it’s as simple as pulling into a roadside park along the shore of a lake or reservoir and spying baitfish leaping for their…


The Avid Angler’s Wonder Rod

St. Croix’s Avid X earns seasoned veteran status in the year of its birth
The Avid Angler’s Wonder Rod

Park Falls, WI (March 10, 2015) – By the time he was 4 years old, chess prodigy Samual Reshevsky was making the ultimate checkmate commonplace; a few short years later he was defeating even the most accomplished players with ease. Then there was Wolfgang Amadeus Mozart who, also…


Class of the Classic

Four top St. Croix Rod pros qualify for 2015 Bassmaster Classic
Class of the Classic

To qualify is a big badge of honor. Winning? Well let’s just say the medals and commendations might require a caddy to carry and reinforcement of the fireplace mantle. The Classic trophy alone looks to exceed the maximum poundage for check-in luggage. The…


The Most Interesting Men In The World … Choose A Rod Well Traveled

St. Croix Rod succeeds in building the world’s finest travel rod – enter NEW Legend Trek Series
The Most Interesting Men In The World … Choose A Rod Well Traveled

Long before TV’s white-bearded cerveza pitchman became a pop culture icon, auteur-anglers Ernest Hemingway and Zane Grey were The Most Interesting Men In The World. And, if Hemingway and Grey were alive today, fishing and arm-wrestling their way around the globe, St. Croix…