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News From St. Croix

Welcome to the newscenter for St. Croix Rods. Here you can find news, stories, updates and product information released throughout the year. If you would like to receive the quarterly St. Croix newsletter, the sign up to the left will add you to the mailing list. 


Just Call it the “Cool Tool”

New Triumph X series backs its sporty, confident looks with the performance you expect from St. Croix
Just Call it the “Cool Tool”

Park Falls, WI (November 24, 2014) – Even in fishing, style sells. In a sport where product performance should be the ultimate measure – even the deciding factor in sealing the deal at the cash register – looks do matter. Regrettably, some rod makers prey on this…


A ‘Gold Fish’ Worthy of a Truly Golden Rod

St. Croix's new Avid Carp Rods excel at the 2014 World Carp Championship
A ‘Gold Fish’ Worthy of a Truly Golden Rod

Park Falls, WI (October 13, 2014) – While the American-bred largemouth bass holds court over millions of U.S. anglers, another magnanimous sportfish oversees a much mightier kingdom. Ordained the world’s most popular freshwater sportfish, only the carp brings together anglers from numerous nations, each…


New Ice Rods Rock Heavy Metal, Earn ‘Master of Puppets’ Status

St. Croix’s new Avid Ice Jigging Rods are designed to dance the deadliest walleye baits on ice
New Ice Rods Rock Heavy Metal, Earn ‘Master of Puppets’ Status

Park Falls, Wis. – (October 8, 2014) – Like the 1986 release of Metallica’s Master of Puppets, St. Croix’s new Avid Ice Jigging Rods are an instant heavy metal classic. http://stcroixrods.com/products/ice/avid-ice-rods/ Built specifically to control proven walleye baits like…


The Best Little Glass Panfish Rods Outside Texas

St. Croix debuts three new AVID GLASS ICE Rods with integrated strike-indication systems
The Best Little Glass Panfish Rods Outside Texas

Park Falls, Wis. – (September 22, 2014) – In almost imperceptible motion, the spring bobber dips and rises like a single blade of grass in the breeze. Below the frozen veneer, in response to the prick of a miniscule jighook, a broad-shouldered bluegill kicks, contorts and curls…


World Records and Sponge Bob Square Pants

Ten-year-old angler enjoys cartoons and beating the pants off IGFA records
World Records and Sponge Bob Square Pants

Park Falls, WI (August 8, 2014) – Seeing a line out the back of a boat near Long Island is commonplace. Fleets of 30-some-foot charters troll and rig the mid-Atlantic for stripers, sea bass and weakfish daily. But catching a glimpse of line off the transom of…


Radical fishing rod evokes ‘extreme’ performance

St. Croix's new Avid X series pushes the envelope of rod design
Radical fishing rod evokes ‘extreme’ performance

Park Falls, WI (July 11, 2014) – To push the outer limits of what’s possible; to go well beyond the ordinary, usual or expected; to exist at the furthest ends of the universe. Few words evoke such tantalizing and spine-tingling imagery as “extreme” …


The Rewards of Rod Selection

St. Croix Rod’s Stephen Browning Busts Shallow Cover for Second Red River Win
The Rewards of Rod Selection

Park Falls, WI (May 9, 2014) When it comes to catching bass from flowing water, you’d be hard pressed to find anyone better at it than Bassmaster Elite Series pro Stephen Browning. Need proof? How about taking his second title in a row from the…


The Switches of Southwick: Ice Anglers Choose St. Croix Rods

Recent surveys reveal St. Croix Ice Rods the preferred brand of hardwater anglers
The Switches of Southwick: Ice Anglers Choose St. Croix Rods

Park Falls, WI (03/12/2014) – Southwick Associates, the nation’s premier outdoors market research firm, has announced the brands anglers purchased most frequently in 2013. Results were compiled from the 18,559 internet-based surveys completed by anglers who volunteered to participate last year in Southwick Associates’ AnglerSurvey…


The Rod Files

Expanded demand for USA-built rods and Legend Xtreme prompts positive growth
The Rod Files

The year was 1964. Bellbottoms, bouffants and the Beatles were all the rage. Martin Luther King Jr. had just received the Nobel Peace Prize. And Cassius Clay had delivered his decisive TKO of Sonny Liston. On the fishing front, Spoonplugging was hot off the presses, penned…


Gypsy Settlement

Florida’s Gypsy Angler pitches tent in Park Falls, Wisconsin,
and strikes rod deal.
Gypsy Settlement

The term “gypsy” often gets a raw deal. Used derogatively, the label evokes notions of nomadic merchants peddling questionable goods and services from village to village, leaving an oil slick of hoodwinks and abracadabras. That’s the ugly image. Certain villagers in…


Radical Rod Design Puts Surf Casters in Their Place

Radical Rod Design Puts Surf Casters in Their Place

St. Croix’s new Legend Surf spinning model allows angers to fish in tight spaces, yet still cast to far-away places  “X” marks the spot. It’s the single rock protruding from the ocean’s edge; the ledge extending…


Of Gold Medals and Monster Carp

Of Gold Medals and Monster Carp

St. Croix's new Avid Carp series prove to be world’s classiest carp rods On the international competitive carp circuit, winning has little to do with how many gargantuan goldfish you tag. The question is, instead, how many of these animals can you…