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News From St. Croix

Welcome to the newscenter for St. Croix Rods. Here you can find news, stories, updates and product information released throughout the year. If you would like to receive the quarterly St. Croix newsletter, the sign up to the left will add you to the mailing list. 


It Takes One to Know One

Sporting Classics Magazine selects St. Croix Rod’s classic Legend Elite for a prestigious award
It Takes One to Know One

Park Falls, WI (February 10, 2016) – Close your eyes and visualize the elements of a masterpiece painting. Consider American artist Winslow Homer’s epic nautical work The Herring Net. Your minds-eye can see the stalwart fisherman braving the surf, fearlessly endeavoring to heave in their…


Destiny Plays a Role in New Union

St. Croix Rod unites with Lindner’s Angling Edge to put the best rods in the best hands
Destiny Plays a Role in New Union

Park Falls, WI (January 25, 2016) – Believe in destiny? You might say it was destiny that led basketball immortal LeBron James back to his home state of Cleveland and the Cavaliers. Leveraging another sports analogy, perhaps it was destiny (or a curse) that put Brett Favre…


Midwestern Rod-Builder Tames the Seven Seas

New St. Croix Legend Surf sets high-water mark for surf casters
Midwestern Rod-Builder Tames the Seven Seas

Park Falls, WI (January 11, 2016) – What do a little town nestled in the big woods of Wisconsin and the salty seas have in common? Waves. St. Croix Rod – a storied, Wisconsin-based, family-run business – is making waves in the saltwater rod category. Wisconsin? Saltwater? …